The “Israeli Art” exhibition, which took place for the 25th time and was sponsored by Bank Hapoalim, is a spectacular annual event that brings together leading artists in Israel with the general public and art collectors alike.
This year, the exhibition supported the “Nova Tribe Community” association. The association is dedicated to providing mental, economic, and personal support to the mourning families and survivors of the Nova festival and other parties that took place in southern Israel on October 7th.
At the exhibition, around 600 works of Israeli artists were available for sale, showcased across six floors in the central management building of the bank in Tel Aviv. The exhibition was open to the public from February 15-17, 2025.
In addition to the diverse artworks, a special photography exhibit titled “In Good Eyes” was featured. This included photographs submitted by reserve soldiers during the war. The images, which represented emotional moments from the war, captured the human and moving gaze of soldiers during combat.
In an innovative process, a registration form was created using Forms-Wizard for making purchases during the exhibition. This allowed real-time tracking of available works for sale. The precise inventory tracking ensured that no duplicate sales occurred, as each piece in the exhibition was unique.
The form was also directly connected to payment processing, so participants could pay for their purchases right on the exhibition floor through attendants equipped with tablets on each floor.
Ultimately, the exhibition sales totaled over one million ILS, with a small portion of the proceeds allocated to the artists who participated, and the rest donated directly to the “Nova Tribe Community” association for support and rehabilitation efforts.
At ProMarketing Wizard, we strive to support social causes that add value to our work, and we were delighted to take part in an exhibition that focused on such an important mission by connecting Israeli art with the “Nova Tribe Community.”
Published: 20.2.2025
(The image at the top of the post is courtesy of the ‘Israeli Art’ Exhibition/Bank Hapoalim)
